“Themed” is a brand identity project focused on creating a cohesive and intentional design experience. I developed a complete visual identity system including logo design, typography, colour direction, and a custom website design. The visual identity balances elegance with approachability, while the website was designed to showcase the studio’s portfolio, communicate its services clearly, and guide potential clients through the inquiry process. This was brought to life through a refined and consistent design system across both print and digital touchpoints, where every element works together to strengthen clarity, presence, and usability, creating a seamless journey from first impression to client inquiry.