“Terroir” explores scent as memory and identity capturing the quiet, familiar moments that shape who we are. Inspired by rain on summer pavement after a storm, moss growing on a childhood fence, and amber light filtering through a grandmother’s curtains, the brand was designed to feel nostalgic, grounded, and deeply personal, focusing on honest fragrance that reflects life as it is, not fantasy or aspiration. This was brought to life through a considered colour system, bottle design, packaging design, and creative direction, all working together to reinforce a tactile sense of memory and place.