“CupQuake” is a playful passion project inspired by the cupcake business from 2 Broke Girls, reimagined as a bold, character-driven brand built around humour, hustle, and indulgence. Rooted in the idea of turning everyday struggle into something sweet and chaotic, the identity explores the contrast between messy ambition and comfort food nostalgia, capturing the energy of a small dessert business trying to make it big in a loud, competitive world.